TelevisaUnivision Opens ViX to Indie Programmatic Bidding
TelevisaUnivision ditches IOs, lets any buyer self-serve bid on ViX via fullthrottle.ai. Cookie-free Hispanic CTV targeting at ZIP+4. Test it now.
Meta’s One-Click CAPI: Zero-Server First-Party Data Grab
Meta’s new one-click CAPI kills servers, auto-enriches pixel data & locks SMBs into its first-party pipe. Learn the policy fine print, risks,…
Betterment’s Anti-Marketing Playbook: Paying Users to Stay Away
Discover how Betterment flips growth logic—spending ad dollars to stop app use, slash churn 22% and lock-in LTV. Learn the anti-engagement…
4-Step Playbook to Safeguard Data Fidelity for AI Marketing
Stop AI ad waste: learn the 4-step data fidelity fix that doubled ROAS, cuts CPM 18% & future-proofs against cookie loss. Read now & act.
Hearst Unifies 3B Local News Impressions in One Programmatic Hub
Hearst folds TV, print, digital into a single curated PMP—80M uniques, 3B impressions, one IO. Discover how the 137-year-old giant just became…
How AI Replaced Cookies to Lift Sports Publisher Revenue 34%
On3 ditched cookies for Mula’s AI engine, boosting RPS 18-34% across 20 college sites. See how first-party data and shoppable feeds are…
Jesser, 27, Turns 45M Fans Into $200M Media Empire
27-year-old Jesser quietly forms JesserCo, fusing 45M fans & Bucketsquad into a data-driven media rollup—see how creator economy hits ad-tech scale.
CNN Elevates MacCallum to COO, Unifies Digital Revenue Stack
CNN promotes Alex MacCallum to COO, merging product, revenue ops & partnerships to build a first-party data moat before cookies crumble.…
Liquid Death’s Invisible Sales Break AI Models & Ad-Tech
Liquid Death's 80 % invisible retail sales expose AI's blind spot—learn how first-party data, SSP AI, and holding-company chess rewrite…
Publishers Unionise to Gut Ad-Tech Middlemen & Reclaim 45% Margin
UK news giants form Ozone cartel, axe SSP fees & hike CPMs 2.4×. See how the sell-side coup is rewriting programmatic economics—read now.