2024 Upfronts: AI Hype Meets Currency Crisis & GenZ Skepticism
Streaming upfronts stall as Nielsen delays currency, T/ubi pushes AI data traps, GenZ trust tanks, buyers demand proof-of-performance. Act now.
CIMM’s Plan to Kill ‘All Impressions Equal’ Myth in CTV
CIMM's new framework separates media, creative & audience quality, replacing binary pixels with 0-100 attention scores. Learn how this changes…