Publishers Unionise to Gut Ad-Tech Middlemen & Reclaim 45% Margin
UK news giants form Ozone cartel, axe SSP fees & hike CPMs 2.4×. See how the sell-side coup is rewriting programmatic economics—read now.
AI Media Buying Pain: 44% Revenue Spike Reveals Hidden Cost
Ad-vil cartoon hides a 44% revenue spike at Guardian US—discover why premium PMPs beat AI bargain CPMs and how to protect your data before…