TelevisaUnivision Opens ViX to Indie Programmatic Bidding
TelevisaUnivision ditches IOs, lets any buyer self-serve bid on ViX via fullthrottle.ai. Cookie-free Hispanic CTV targeting at ZIP+4. Test it now.
Amazon DTE Flips Ad-Tech: DSPs Now Decide Which SSPs Survive
Amazon open-sources DTE, letting DSPs pre-filter supply & cut carbon. Learn how SSPs, PMPs & green KPIs will be reshaped—read the full analysis now.
Meta’s One-Click CAPI: Zero-Server First-Party Data Grab
Meta’s new one-click CAPI kills servers, auto-enriches pixel data & locks SMBs into its first-party pipe. Learn the policy fine print, risks,…
Programmatic Sports Buying Finally Gets Real-Time Controls
StackAdapt’s new live-sports DSP engine stops budget blowouts during overtime spikes—now open to mid-market buyers. Test it today.
Opal Gem AI Cuts Campaign Brief Revisions by 85%
Opal's Gem AI auto-builds 85-90% complete marketing briefs, slashing $15k revision costs and boosting campaign velocity. Discover how ALHI…
Betterment’s Anti-Marketing Playbook: Paying Users to Stay Away
Discover how Betterment flips growth logic—spending ad dollars to stop app use, slash churn 22% and lock-in LTV. Learn the anti-engagement…
4-Step Playbook to Safeguard Data Fidelity for AI Marketing
Stop AI ad waste: learn the 4-step data fidelity fix that doubled ROAS, cuts CPM 18% & future-proofs against cookie loss. Read now & act.
Hearst Unifies 3B Local News Impressions in One Programmatic Hub
Hearst folds TV, print, digital into a single curated PMP—80M uniques, 3B impressions, one IO. Discover how the 137-year-old giant just became…
How AI Replaced Cookies to Lift Sports Publisher Revenue 34%
On3 ditched cookies for Mula’s AI engine, boosting RPS 18-34% across 20 college sites. See how first-party data and shoppable feeds are…
Post-Cookie C-Suite Moves Redefine AI-First Marketing
See how OpenAI, WPP & McDonald’s exec swaps signal privacy-centric, AI-driven growth. Get the 2026 roadmap now.