ad-tech Creator Economy5 Min Read RishabhonApril 12, 2026 Jesser, 27, Turns 45M Fans Into $200M Media Empire 27-year-old Jesser quietly forms JesserCo, fusing 45M fans & Bucketsquad into a data-driven media rollup—see how creator economy hits ad-tech scale.
ad-tech Publishing5 Min Read RishabhonApril 9, 2026 Publishers Unionise to Gut Ad-Tech Middlemen & Reclaim 45% Margin UK news giants form Ozone cartel, axe SSP fees & hike CPMs 2.4×. See how the sell-side coup is rewriting programmatic economics—read now.
ad-tech CPG Marketing4 Min Read RishabhonApril 8, 2026 Nutpods Used AI to Beat Walled Gardens—Audio Ads Won See how Nutpods lifted Kroger sales 12% with AI-guided audio ads, slashed CPMs 70% and outsmarted walled gardens. Discover the open-web playbook now.
ad-tech Sports Marketing4 Min Read RishabhonApril 7, 2026 Publicis Trade Desk Split: Why Advertisers Ignored the DSP Drama Publicis banned The Trade Desk, yet zero client budgets moved. Discover why UID 2.0 scale, sports data plays and walled-garden cash grabs…
ad-tech Media Trading3 Min Read RishabhonApril 3, 2026 AdExchanger Comic: 10 Plagues Predicting Ad-Tech M&A How AdExchanger’s satirical “10 Plagues” comic forecasts SSP layoffs, fee cuts & DOJ probes. Track laugh-track index to protect 2024 budgets—read now!
ad-tech Performance Marketing4 Min Read RishabhonApril 2, 2026 Jones Road Beauty’s Causal MMM Kills $3k/Day Waste & Reshapes Media Mix See how Jones Road Beauty cut $3k daily waste with Haus Causal MMM—turning live experiments into real-time media-mix wins. Learn the playbook now!
ad-tech Financial Marketing3 Min Read RishabhonMarch 30, 2026 Political War-Room Tactics That Drove Fearless Girl’s $1.2B AUM Learn how State Street’s CMO used voter-file micro-targeting, AI risk scans & WNBA deals to add $1.2B AUM in 90 days—actionable finance…
ad-tech search-marketing4 Min Read RishabhonMarch 25, 2026 Brave’s Ad-Blocker Sells Ads: A Privacy-First Monetization Guide Discover how Brave's $1 CPC, cookieless ads work, scale limits, and regulatory what-ifs. Learn to hedge against Google's $20B Apple risk now.