Amazon DTE Flips Ad-Tech: DSPs Now Decide Which SSPs Survive
Amazon open-sources DTE, letting DSPs pre-filter supply & cut carbon. Learn how SSPs, PMPs & green KPIs will be reshaped—read the full analysis now.
Hearst Unifies 3B Local News Impressions in One Programmatic Hub
Hearst folds TV, print, digital into a single curated PMP—80M uniques, 3B impressions, one IO. Discover how the 137-year-old giant just became…