RPS optimization – PubBridge

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AI-driven content and merchandise recommendations on On3 college sports site, showing real-time helmet offer and story modules to boost revenue per session

onApril 14, 2026

How AI Replaced Cookies to Lift Sports Publisher Revenue 34%

On3 ditched cookies for Mula’s AI engine, boosting RPS 18-34% across 20 college sites. See how first-party data and shoppable feeds are…