Hearst Unifies 3B Local News Impressions in One Programmatic Hub
Hearst folds TV, print, digital into a single curated PMP—80M uniques, 3B impressions, one IO. Discover how the 137-year-old giant just became…
Dollar Shave Club’s 30% Female Cart Shakes CPG Media
Discover how Dollar Shave Club's 30% female buyers expose CPG media waste and unlock first-party data goldmines. Act now to beat the post-cookie rush!
CTV Is Quietly Re-Writing Performance Marketing Rules
Only 24% of CTV campaigns chase sales, but privacy shifts are pulling budgets toward the biggest screen. Learn why the 24% will hit 40% by 2026.
CKE’s NFL Ad Split: 9% Sales Lift With Local Data
CKE sliced one NFL stream into micro-local ads, swapped foot-traffic for swipe data and delivered 9% same-store sales lift—see the playbook. Read now!