open-source ad tech – PubBridge

4 Min Read

Illustration of Amazon’s open-source DTE tool acting as a 3-millisecond gatekeeper, letting DSPs pre-filter bid requests inside SSP data centers to slash waste and carbon emissions

onApril 16, 2026

Amazon DTE Flips Ad-Tech: DSPs Now Decide Which SSPs Survive

Amazon open-sources DTE, letting DSPs pre-filter supply & cut carbon. Learn how SSPs, PMPs & green KPIs will be reshaped—read the full analysis now.