Liquid Death’s 30-Cent Rule Kills Weak CPG Tactics in Real Time
Liquid Death uses Ibotta LiveLift to auto-kill any spend above 30¢ per incremental can. See how always-on basket data beats ROAS noise and…
Retail Media’s Trust Crisis: Why Incrementality Testing Fixes Measurement
Retail media's $45B attribution mess inflates ROAS. Learn how ghost ads & incrementality testing prove true sales lift, cut waste & win CFO trust.