TelevisaUnivision Opens ViX to Indie Programmatic Bidding
TelevisaUnivision ditches IOs, lets any buyer self-serve bid on ViX via fullthrottle.ai. Cookie-free Hispanic CTV targeting at ZIP+4. Test it now.
AI Media Buying Pain: 44% Revenue Spike Reveals Hidden Cost
Ad-vil cartoon hides a 44% revenue spike at Guardian US—discover why premium PMPs beat AI bargain CPMs and how to protect your data before…