cost per incremental dollar – PubBridge

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Liquid Death canned water on retail shelf with Ibotta LiveLift incrementality overlay showing 30-cent profit guardrail for CPG marketing decisions

onApril 9, 2026

Liquid Death’s 30-Cent Rule Kills Weak CPG Tactics in Real Time

Liquid Death uses Ibotta LiveLift to auto-kill any spend above 30¢ per incremental can. See how always-on basket data beats ROAS noise and…