TelevisaUnivision Opens ViX to Indie Programmatic Bidding
TelevisaUnivision ditches IOs, lets any buyer self-serve bid on ViX via fullthrottle.ai. Cookie-free Hispanic CTV targeting at ZIP+4. Test it now.
2024 Upfronts: AI Hype Meets Currency Crisis & GenZ Skepticism
Streaming upfronts stall as Nielsen delays currency, T/ubi pushes AI data traps, GenZ trust tanks, buyers demand proof-of-performance. Act now.
AI Is Erasing Buy-Side Jobs—Here’s What Survives
AI now writes, tests, and optimizes entire media plans—cutting buy-side teams by 70%. Discover the three roles that survive and how to…
9 Shoptalk Talks That Will Decide Who Owns Last-Mile Commerce
Shoptalk 2024’s nine closed-door talks exposed how Google, Meta and retailers are battling for last-mile supremacy—get the insider recap now.
Sports Leagues Build Cookie-Free Retail Media Empires
Pro teams, Dick’s and Fanatics turn fan data into premium ad inventory—no cookies needed. Explore the playbook now.