Data Minimization Is the New ROI: How Privacy Became Marketing’s Bottom Line
Learn why state audits, retail media and deletion mandates now decide ad budgets. Get the compliance playbook before the next 2025 statute drops.
Boathouse CSO: Build Agency Measurement Rails or Rent Big Tech
Boathouse's new CSO Sonia Chung warns indie shops must own measurement infra now or stay hostage to Big Tech post-cookie. Action plan inside.
Versant Buys Vox Podcasts to Salvage Cord-Cutting Revenue
Versant eyes Vox's 40-show podcast network to replace $22M lost cable cash with first-party data gold. Discover the ad-tech twist driving the deal.