CIMM’s Plan to Kill ‘All Impressions Equal’ Myth in CTV
CIMM's new framework separates media, creative & audience quality, replacing binary pixels with 0-100 attention scores. Learn how this changes…
Beyond Programmatic CTV Inventory Buying
Discover a new model for buying premium CTV inventory, combining the benefits of programmatic guaranteed and direct IO, and learn how to…
Unlocking CTV’s Potential: Automating Ad Buying Beyond Programmatic
Exploring the current state of Connected TV and the benefits of automation in ad buying, with a focus on alternatives to programmatic solutions.
Revolutionizing CTV Advertising with Data and Context
Explore the impact of data and context on the future of Connected TV advertising and the Ad-Tech industry.
Unlocking CTV Advertising Potential
Discover how deterministic data is transforming Connected TV advertising with precision targeting and personalized campaigns.
Ad-Tech Evolution: Index Exchange & Gracenote Integration
Ad-tech industry transformations, consolidation, and innovative tech
Cleaning Up CTV Supply: A Publisher’s Guide
Learn how to reduce ad fraud in the Connected TV space and protect your revenue and reputation as a publisher.