TelevisaUnivision Opens ViX to Indie Programmatic Bidding
TelevisaUnivision ditches IOs, lets any buyer self-serve bid on ViX via fullthrottle.ai. Cookie-free Hispanic CTV targeting at ZIP+4. Test it now.
Dan Aversano Reclaims DatafuelX CEO Seat, Targets 50% Growth
Dan Aversano retakes DatafuelX CEO reins, blocks sale, and bets PrecisionX forecasting engine will double revenue in 12 months. Discover his plan.
Boathouse CSO: Build Agency Measurement Rails or Rent Big Tech
Boathouse's new CSO Sonia Chung warns indie shops must own measurement infra now or stay hostage to Big Tech post-cookie. Action plan inside.
9 Shoptalk Talks That Will Decide Who Owns Last-Mile Commerce
Shoptalk 2024’s nine closed-door talks exposed how Google, Meta and retailers are battling for last-mile supremacy—get the insider recap now.
CKE’s NFL Ad Split: 9% Sales Lift With Local Data
CKE sliced one NFL stream into micro-local ads, swapped foot-traffic for swipe data and delivered 9% same-store sales lift—see the playbook. Read now!