Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
A deep-dive technical analysis into the latest industry trends.
The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott
A deep-dive technical analysis into the latest industry trends.
Comic: ‘But, But… You Need A Licensing Deal!’
A deep-dive technical analysis into the latest industry trends.
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
A deep-dive technical analysis into the latest industry trends.
Reaching For More Reach
A deep-dive technical analysis into the latest industry trends.
Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First
A deep-dive technical analysis into the latest industry trends.
Paramount’s Upfront Pitch Is About Three Things
A deep-dive technical analysis into the latest industry trends.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
A deep-dive technical analysis into the latest industry trends.
TelevisaUnivision Opens ViX to Indie Programmatic Bidding
TelevisaUnivision ditches IOs, lets any buyer self-serve bid on ViX via fullthrottle.ai. Cookie-free Hispanic CTV targeting at ZIP+4. Test it now.
Amazon DTE Flips Ad-Tech: DSPs Now Decide Which SSPs Survive
Amazon open-sources DTE, letting DSPs pre-filter supply & cut carbon. Learn how SSPs, PMPs & green KPIs will be reshaped—read the full analysis now.