Industry Update
Latest news analysis.
[Transforming TV: The Rise of European JICs]
European TV JICs drive growth, innovation, and transparency in the industry
Unlocking CTV’s Potential: Automating Ad Buying Beyond Programmatic
Exploring the current state of Connected TV and the benefits of automation in ad buying, with a focus on alternatives to programmatic solutions.
Amazon’s Rise to Retail Supremacy
Amazon surpasses Walmart in revenue, transforming retail and ad-tech industries
Navigating CTV Advertising
Explore the importance of "quality places" in CTV advertising for B2B marketers and the current state of the CTV landscape.
Revolutionizing CTV Advertising with Data and Context
Explore the impact of data and context on the future of Connected TV advertising and the Ad-Tech industry.
Revolutionizing Sports Marketing: MLS’s Bold Move
MLS launches a substantial marketing push to increase visibility and attract new audiences
Unlocking CTV Advertising Potential
Discover how deterministic data is transforming Connected TV advertising with precision targeting and personalized campaigns.
Unlocking Ad-Tech Efficiency: The Power of Timing Structures
Discover how timing structures drive marketing efficiency and transparency in the evolving ad-tech landscape.
[European TV Revolution: JICs Pave the Way]
Europe's TV industry undergoes transformations with JICs at the forefront, driving cross-channel collaboration & data integrations.