Evening News Ratings for the Week of April 13: NBC and CBS Grow in Demo
The evening news landscape saw some interesting shifts during the week of April 13, with NBC Nightly News and CBS Evening News gaining traction in the Adults 25-54 demo, while ABC World News Tonight remained the most-watched newscast but declined in both total viewers and demo.
Ratings Breakdown
ABC World News Tonight with David Muir averaged 8.175 million total viewers and 1.01 million Adults 25-54 demo viewers for the week of April 13. However, the evening newscast declined by -3% among total viewers and -5% among A25-54 viewers compared to the previous week. When compared to the same week in 2025, WNT was up +14% in total viewers and +5% in the demo.
On the other hand, NBC Nightly News with Tom Llamas finished in second place in total viewers and the demo, averaging 6.441 million and 943,000 viewers, respectively. Compared to the previous week, Nightly News was flat in total viewers and up +4% in the demo. It shrank WNT’s lead in the demo to a difference of just 67,000 viewers. When comparing its performance to the same week a year ago, Nightly News was up by +9% in total viewers and +16%
CBS Evening News with Tony Dokoupil finished with gains in the A25-54 demo, although specific numbers were not provided.
Key Trends and Insights
One of the key trends that emerged during the week of April 13 was the growth of NBC Nightly News and CBS Evening News in the A25-54 demo, while ABC World News Tonight declined. The demo lead between ABC World News Tonight and NBC Nightly News fell to below 100,000 viewers, with 67,000 demo viewers separating the two broadcasts.
Interestingly, despite a decrease in escalation in the Middle East, evening news broadcasts did not record growth in total viewers. However, some shows still managed to gain in the demo. This suggests that the ratings performance of evening news broadcasts may be influenced by factors beyond major events, such as changes in viewer habits or preferences.
The evening news ratings for the week of April 13 also highlight the ongoing shifts in the media landscape. As the industry continues to grapple with issues such as privacy and data protection, with some wondering if The New Federal Data Privacy Bill has a snowball’s chance of passing, media companies are having to adapt to changing viewer habits and preferences.
What’s Next?
As the media landscape continues to evolve, it will be interesting to see how evening news broadcasts adapt to changing viewer habits and preferences. With the Buy-Side Trends shifting towards more targeted and personalized advertising, evening news broadcasts will need to find ways to remain relevant and engaging to their audiences.
In related news, Why Not Just Read AdExchanger?; Tubi Or Not Tubi highlights the ongoing shifts in the media landscape, with streaming services and online platforms continuing to gain traction.
Conclusion
In conclusion, the evening news ratings for the week of April 13 highlight some interesting shifts in the media landscape. NBC Nightly News and CBS Evening News gained traction in the A25-54 demo, while ABC World News Tonight remained the most-watched newscast but declined in both total viewers and demo. As the industry continues to evolve, it will be interesting to see how evening news broadcasts adapt to changing viewer habits and preferences.
Some key takeaways from the week of April 13 include:
- NBC Nightly News and CBS Evening News grew in the A25-54 demo, while ABC World News Tonight declined.
- The demo lead between ABC World News Tonight and NBC Nightly News fell to below 100,000 viewers.
- Evening news broadcasts did not record growth in total viewers, despite a decrease in escalation in the Middle East.
Overall, the evening news ratings for the week of April 13 provide valuable insights into the shifting media landscape and the ongoing trends in the industry.
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