Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
A deep-dive technical analysis into the latest industry trends.
Reaching For More Reach
A deep-dive technical analysis into the latest industry trends.
Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First
A deep-dive technical analysis into the latest industry trends.
Paramount’s Upfront Pitch Is About Three Things
A deep-dive technical analysis into the latest industry trends.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
A deep-dive technical analysis into the latest industry trends.
TelevisaUnivision Opens ViX to Indie Programmatic Bidding
TelevisaUnivision ditches IOs, lets any buyer self-serve bid on ViX via fullthrottle.ai. Cookie-free Hispanic CTV targeting at ZIP+4. Test it now.
Amazon DTE Flips Ad-Tech: DSPs Now Decide Which SSPs Survive
Amazon open-sources DTE, letting DSPs pre-filter supply & cut carbon. Learn how SSPs, PMPs & green KPIs will be reshaped—read the full analysis now.
Meta’s One-Click CAPI: Zero-Server First-Party Data Grab
Meta’s new one-click CAPI kills servers, auto-enriches pixel data & locks SMBs into its first-party pipe. Learn the policy fine print, risks,…
Programmatic Sports Buying Finally Gets Real-Time Controls
StackAdapt’s new live-sports DSP engine stops budget blowouts during overtime spikes—now open to mid-market buyers. Test it today.
Opal Gem AI Cuts Campaign Brief Revisions by 85%
Opal's Gem AI auto-builds 85-90% complete marketing briefs, slashing $15k revision costs and boosting campaign velocity. Discover how ALHI…