Google NewFronts 2024: Gemini AI vs YouTube Creator Flight Risk
Google bets Gemini AI tools can offset YouTube creator exits and Meta's attribution edge. Get the data, risks, and buyer tactics now.
CKE’s NFL Ad Split: 9% Sales Lift With Local Data
CKE sliced one NFL stream into micro-local ads, swapped foot-traffic for swipe data and delivered 9% same-store sales lift—see the playbook. Read now!
Women in Programmatic & CTV Supply Stack Guide 2026
Explore how TWIPN, Direct-API CTV pipes & publisher-owned inventory reshape automation, transparency & inclusion. Get the 2026 playbook now!
America’s Test Kitchen Ad Buying Revolution
Discover how America's Test Kitchen is transforming ad inventory management with direct and programmatic buying options, offering unparalleled…
Beyond Programmatic CTV Inventory Buying
Discover a new model for buying premium CTV inventory, combining the benefits of programmatic guaranteed and direct IO, and learn how to…
AdExchanger & TWIPN Partnership Elevates Women
Discover how AdExchanger and TWIPN's partnership empowers women in ad tech through events, education, and networking, promoting diversity and…
Uber’s Post-Earnings Pop: Ad-Tech Goldmine Explained
Uber just turned 150M users into a cookieless ad-tech cash machine—discover the metrics, M&A targets, and upside traders are pricing in now.
NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals)
A deep-dive technical analysis into the latest industry trends.
Digital Advertising Tax Relief in Washington State
Discover how Washington State's waiver of penalties under the digital advertising tax is impacting businesses and the industry as a whole, and…